The Economy of Influencers in Egypt: Industry or Illusion?
In recent years, Egypt has witnessed an unprecedented rise in social media influencers, turning platforms like Instagram, TikTok, and YouTube into a bustling economy. What began as personal expression and hobby has evolved into a powerful industry where individuals can generate significant income through brand partnerships, sponsored content, and digital advertising. However, beneath the glittering […]
The Transformation of Family and Social Relationships in Egypt in the Era of Digital Acceleration
In recent years, the widespread use of smartphones and social media in Egypt has significantly altered patterns of communication and family and social relationships. Families and communities are no longer the primary reference points for psychological support and social upbringing; a substantial part of daily interaction among young people now depends on digital platforms, from […]
